Wichita Area Technical College (WATC)Â is beginning a Social Media Lunch and Learn Series. There will be ten Lunch and Learn sessions on Fridays, beginning June 4, from 12:30-1:30 and will be hosted at various business locations. The purpose of the classes is to learn tips for using social media tools in the workplace and hear about business case studies for connecting with others online. The sessions are $10 and registration is required. Register online at http://watcsocialmedia.eventbrite.com.
WATC is also offering several short, hands-on workshops designed for anyone wanting to improve their business or organization’s online presence. Workshops are for 1.0 credit hour of college credit and include Website Optimization, Google AdWords, Blogging, Social Media Madness and Email Marketing. The focus of the workshops is on the importance of tying together the many online tools that can be used to market a business, brand or identity, and build customer relationships. Workshops can also be applied toward a certificate of completion. The cost is $126 for each face-to-face workshop and individuals may enroll at https://secure.watc.edu/BI_registration.asp.
Website Optimization – Beginning SEO
This workshop will provide an understanding of how search engine optimization techniques can be applied to improve your website for both people and search engines, which can increase website traffic. Emphasis will be on understanding how search engines list your website, the SEO process and how to use tools to optimize your website. Intended audience: business owners, public relations or marketing staff, website managers, business students and anyone wanting to promote and improve online presence for a business or an organization.
Google AdWords
This workshop will provide an understanding of how to plan and create an online advertising campaign with Google AdWords. Emphasis will be on understanding pay-per-click advertising and how AdWords can be used to reach people actively looking for information about your products and services online. Intended audience: business owners, public relations or marketing staff, website managers, business students and anyone wanting to learn more about online advertising to promote a business or organization.
Blogging for Business
This workshop will provide an understanding of how to plan and create a successful blogging campaign intended to reach customers and build relationships. Emphasis will be on promoting your business by delivering marketing messages in the form of a blog. Intended audience: business owners, public relations or marketing staff, website managers, business students and anyone wanting to promote and improve online presence for a business or an organization.
Social Media Madness
This workshop will provide an understanding of what Social Media is and how it can be used in marketing your business. Emphasis will be on ways to engage social media and social web tools to promote a product, brand or identity. There will be a variety of tools demonstrated and featured topics will cover Twitter, Facebook and mobile marketing.
Email Marketing
This workshop will provide an understanding of how to plan an email marketing campaign. We will examine best practices for sending email messages and newsletters; discuss deliverability, tracking, list building and can-spam compliance issues.
